3 min read
Activities During School Breaks
Vacations are more than just time off—they’re an opportunity for families to experience new things together. From simple hikes, bike rides, and fun...
2 min read
Encouraging free play – How parents can support their children effectively
Free play is much more than just a pastime—it is the most important “form of learning” in childhood. Through free play, children explore their...
2 min read
Care work as a competitive factor for companies
Care work often happens behind the scenes. It begins early in the morning when parents get their children ready for school or daycare, and sometimes...
2 min read
The founding of profawo – How a pioneering idea came about in 1996
When profawo was founded in Zurich in 1996, Switzerland was on the cusp of social change. More and more mothers wanted or needed to stay in the...
1 min read
care & co: How companies can provide practical support to employees
When a parent’s health declines, a partner needs support following a hospital stay, or a relative increasingly requires help with daily life, many...
3 min read
Which daycare centre is right for your child?
Education in daycare centres or at pre-school age in general encompasses all aspects of learning. However, this does not mean that two- or...
3 min read
My child is starting kindergarten – what can I do to make sure this transition goes smoothly?
There is still some time left before kindergarten starts in August, so use this time to reorganise your work-life balance and prepare your child for...
2 min read
Our educational priorities in 2026 – Quality of interaction and pedagogical offerings in combination with free play
Through the interplay of appreciative interaction, free play and targeted activities, we create a daycare environment in which your child feels safe,...
1 min read
Saturated childcare market – what changes does this bring for employers?
The Swiss childcare market is a dynamic and complex issue. This is partly due to there not being one single Swiss perspective - the market must be...
2 min read
Skilled labour shortage in 2025 – economic slowdown brings short-term relief
The latest figures from the University of Zurich's Skilled Labour Shortage Index show that the shortage of skilled workers will decrease...
1 min read
Care work as a key factor for corporate success
Why a family-conscious corporate culture is crucial today More and more employees no longer want to put their family on the back burner. Whether it...
3 min read
Rethinking school: what families really want
In the article "Rethinking school", Fritz+Fränzi's parents' magazine has collected the 20 most important questions that parents in Switzerland are...