Flexi working models continue to gain in significance, while income levels and status are losing relevance. Instead, values such as meaningfulness, creative opportunities, and the work-family balance are coming to the fore.
The labour shortage is already a major challenge for companies, and not all baby boomers have even retired yet. The shortage is set to become even more acute. When competing for the best talents, companies must be attractive and competitive. This is where the “Employer Value Proposition” (EVP) comes into play: the unique advantages and added values or even the promise that companies make to their potential and current employees to attract, motivate and retain them in the long term. The various elements of the Employer Value Proposition can be diverse and tailored to the individual needs and desires of the employees, such as:
- Work-life balance: the company offers flexible working hours, remote working options or other measures to promote a good work-life balance.
- Development opportunities: ongoing education, training programmes or promotion opportunities are offered to support employees’ professional development.
- Corporate culture: a positive and supportive corporate culture that promotes teamwork, collaboration and open communication can be an attractive aspect.
- Compensation and benefits: competitive remuneration and benefits such as company pension schemes, health care, or employee discounts can be part of the EVP.
- Meaningfulness of work: the company values employees undertaking meaningful work which has a positive impact on society or customers.
- Working environment and equipment: modern and well-equipped workplaces that provide a pleasant and productive working environment can be an attractive factor.
- Diversity and inclusion: a company which promotes diversity and inclusion and creates an inclusive working culture may be perceived as an attractive employer.
- Corporate social responsibility: the company is committed to social or environmental projects and thus contributes to the common good.
Companies must therefore clearly show what added value they can offer employees. Wellbeing factors such as modern working models, the meaningfulness of the work, a strong team culture and flexible working hours take the top spots. Membership of profawo fits effortlessly into this list. Whether someone is a work-life balancer or a work-life blender, profawo flexibly adapts to different needs and offers tailor-made services for the employees of its corporate members.
The changing world of work requires companies to rethink employee retention and recruitment. It is no longer enough to offer an attractive salary. Instead, it is about creating an environment that meets the individual needs and desires of employees. Flexibility, work-life balance and the opportunity to undertake meaningful work are crucial factors which attract and retain talent in the long term. A strong employer brand and a positive corporate culture are also crucial to attracting and retaining talent. Companies should clearly communicate their values and purpose and ensure that these are experienced in everyday work. Embracing diversity and inclusion creates an open and creative work environment which benefits from different perspectives.
A strong employer brand and a positive corporate culture are also crucial to attracting and retaining talent. Companies should clearly communicate their values and purpose and ensure that these are implemented in everyday work. Focusing on the well-being of employees and creating a positive working environment are therefore key.
How are you positioned here? Do you need to make improvements?
Find out and book an appointment with one of our managing directors today.
